{"id":27588,"date":"2018-05-27T17:48:44","date_gmt":"2018-05-27T15:48:44","guid":{"rendered":"http:\/\/meonline.hu\/?p=27588"},"modified":"2018-05-27T17:48:44","modified_gmt":"2018-05-27T15:48:44","slug":"lipcsei-konyvvasar-2018","status":"publish","type":"post","link":"https:\/\/meonline.hu\/en\/aktualis\/tema\/lipcsei-konyvvasar-2018\/","title":{"rendered":"Leipzig Book Fair 2018"},"content":{"rendered":"

The Hungarian Pavilion<\/strong><\/p>\n

Concept and text: Hetedik M\u0171terem<\/strong>
\nPhotos: Bal\u00e1zs Danyi <\/strong><\/p>\n

In the exhibition space of the Leipzig Book Fair, spanning several thousand square meters, every spring the most recent Hungarian books translated to German are displayed in the national pavilion with and area of a few tens of square meters. Focusing on a specific theme, each year the designers commissioned by Collegium Hungaricum Berlin always try to shape the stand in an experimental way, reflecting on the unique situation presented by a book fair. The designers intended to conjure up the 99th anniversary in the pavilion not so much by direct formal references, but rather in a more indirect manner while retaining the primary focus for visitors and the books on display. This is why they applied the characteristically Bauhaus approach of the Gesamtkunstwerk, and defined a reading space with a unique character and strong atmosphere, in the overwhelmingly standardised and commercial context of the fair.<\/p>\n

Design and implementation: Hetedik M\u0171terem Kft.<\/strong>
\nConcept: Levente Szab\u00f3 DLA, Bal\u00e1zs Biri, \u00c1kos Polg\u00e1rdi <\/strong>
\nFellow designer: Anna Breuer <\/strong>
\nLighting: Andr\u00e1s J\u00e1nosi \u2013 LumoConcept<\/strong>
\nLighting conception: Ferenc Ha\u00e1sz <\/strong>
\nGraphic design: \u00c1kos Polg\u00e1rdi \u2013 Submachine<\/strong>
\nConsultant: Emese Bencz\u00far <\/strong>
\nTypeface: Mohol, \u00c1d\u00e1m Katyi <\/strong>
\nSponsor: Magyar Formatervez\u00e9si Tan\u00e1cs <\/strong>
\nClient: K\u00fclgazdas\u00e1gi \u00e9s K\u00fcl\u00fcgyminiszt\u00e9rium, Balassi Int\u00e9zet, Publishing Hungary<\/strong>
\nMain contractor: TorTer e-Design Kft.<\/strong><\/p>\n

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