The global distribution of the towers, which began in 1956 with the inauguration of the Stuttgart Television Tower, traces the political history of the 20th century. The ideological competition between the East and West was followed by rivalry between global cities as to which could be most attractive to tourists and corporations. The first television towers were mainly built in Europe and are currently almost exclusively built in emerging countries in Asia and the Middle East.

The exhibition will showcase 25 realized or planned television towers in Ashgabat, Auckland, Barcelona, Baghdad, Belgrade, Berlin, Brasilia, Guangzhou, Jakarta, Yekaterinburg, Johannesburg, Cairo, Las Vegas, Liberec, Moscow, Prague, Riga, Shanghai, Stuttgart, Tashkent, Tehran, Tokyo (2), Toronto and Vilnius. There have never been so many TV towers in one exhibition before.

Unlike in many architecture exhibitions, visitors to the DAM will not find any architectural models, renderings or engineering plans, but rather a collection of objects from everyday culture: stamps and postcards, cocktail mixers and cheese skewers, bedside lamps and schnapps bottles, pens, snow globes, puzzles and candles. The DAM will become a souvenir shop documenting the variety of individual ways (state) architecture is adopted.