The Hungarian Pavilion
Concept and text: Hetedik Műterem
Photos: Balázs Danyi
In the exhibition space of the Leipzig Book Fair, spanning several thousand square meters, every spring the most recent Hungarian books translated to German are displayed in the national pavilion with and area of a few tens of square meters. Focusing on a specific theme, each year the designers commissioned by Collegium Hungaricum Berlin always try to shape the stand in an experimental way, reflecting on the unique situation presented by a book fair. The designers intended to conjure up the 99th anniversary in the pavilion not so much by direct formal references, but rather in a more indirect manner while retaining the primary focus for visitors and the books on display. This is why they applied the characteristically Bauhaus approach of the Gesamtkunstwerk, and defined a reading space with a unique character and strong atmosphere, in the overwhelmingly standardised and commercial context of the fair.
Design and implementation: Hetedik Műterem Kft.
Concept: Levente Szabó DLA, Balázs Biri, Ákos Polgárdi
Fellow designer: Anna Breuer
Lighting: András Jánosi – LumoConcept
Lighting conception: Ferenc Haász
Graphic design: Ákos Polgárdi – Submachine
Consultant: Emese Benczúr
Typeface: Mohol, Ádám Katyi
Sponsor: Magyar Formatervezési Tanács
Client: Külgazdasági és Külügyminisztérium, Balassi Intézet, Publishing Hungary
Main contractor: TorTer e-Design Kft.