Milan Design Week, 12-17 April 2016

IVANKA’s fresh approach to concrete design was again demonstrated at the Milan Design Week between the 12 – 17 April. Next to an exclusive preview to IVANKA QTZ CONCRETE Edition the visitors had also the possibility to discover the KUVARO Volcano Baths.

The company marked the 2016 edition of the Milan Design Week with two of its memorable products. Rossana Orlandi, the Milanese design icon, exhibiting some of the most exciting designers working around the world, welcomed the IVANKA QTZ CONCRETE Edition in her gallery. The concrete seating element reinterpreted Alexander Lotersztain’s stainless steel collection launched originally during Milan Design Week 2015. Inspired by the naturally occurring geometric forms of Quartz, it combines new-generation natural materiality, and the well-known high performance of IVANKA technologies. As a tribute to terrazzo traditions the composition was presented by highlighting its aggregate-revealing surface, featuring handpicked elements.

The company’s progressive design perspective can also be found in the Kuvaro Volcano Baths exposed between the 12 -17 April. The project was born out of the idea of fusing simplicity and strength, seeking to balance form and function in a clear, sharp statement of minimalism. According to the designer’s belief the design is truly complete when the Volcano Baths are actually used, the human body in the presence of water is part of the concept.

IVANKA, the leading architectural and designer concrete brand has made a name for adding a design perspective to what is otherwise widely viewed as an industrial material. With a 15-years industry experience and a global reach in 4 continents and 70 cities, the company is constantly taking up challenges in architecture, design, engineering, research and development. Specialized in manufacturing facade systems, interior wall and floor coverings, furniture and bath ware products, urban and outdoor elements and other highly customized solutions, IVANKA is constantly defying concrete’s normal capacities.

Since 2015 with an increase in revenue by 250% IVANKA has been constantly expanding towards international markets, developing partnerships in Dubai, New York and London. After opening its showroom in Tel-Aviv in 2015, the company is planning to enter the American market, while strengthening its position in Hungary and all across Germany.