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  • Marketing and Architecture

    Pilatus Kulm Panorama Gallery

    Text: Eszter Götz
    Photos: Dominique M. Wehrli

    Fotó: Dominique M. Wehrli

    Architecture as a means of corporate marketing represents more and more significant values. This is reflected in the ETH Zurich exhibition this spring that displayed every photo and design submitted for the Marketing + Architecture contest organised for the third time in Switzerland. Eligible were the public buildings recently inaugurated that because of their qualities, standards and architectural formation reinforce the prestige of the company, organisítion or institution behind them. Architects, businessmen and marketing experts who set in the jury made an unanimous decision when declaring the winner: thus the main prize went to the Pilatus Kulm lookout. Designed by the Luzern-based Graber & Steiger team of architects, it exactly phrases the role of architecture in marketing.

    Architects: Niklaus Graber & Christoph Steiger Architekten
    Project architect: Philipp Käslin
    Engineering: Dr. Schwartz Consulting AG
    Client: Pilatus Railways AG